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May 31, 2005
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Blogs in PR survey
Tom Murphy, on his splendid PR Opinions blog, points to this interesting survey of the use of blogs in corporate PR:
"Tim Jackson is a student of the Chartered Institute of Public Relations in the UK. As part of his coursework he is conducting an online study exploring blogging and public relations. The deadline for the survey is June 03, 2005. Why not participate by clicking here - it only takes a couple of minutes."
Some of the questions will definitely give you pause for thought (e.g. "Is the ghostwriting of corporate blogs by PR staff on behalf of senior executives acceptable?"). Good stuff.
posted by Michael O'Connor Clarke |
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Michael O'Connor Clarke is proud to be a card-carrying flack. Currently based in Toronto, Michael has spent almost 20 years in corporate communications and marketing roles. He started blogging at almost the same time as he first moved into PR - over five years ago. Now he's trying to figure out how to combine these two areas of expertise for the benefit of clue-seeking clients. In his time, Michael has pitched people, products, processes and pop-tarts, but he has a congenital inability to peddle fluff.
