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June 1, 2005
Seth Godin's Next Book
Posted by Michael O'Connor Clarke
Not really, but if anyone's going to tear into this topic, I'd love to hear Seth's take.
A Wired News report describes how zombie advertisers want to eat your brain:
"The nascent research, known as "neuromarketing," could one day lead to new advertising strategies that directly stimulate hard-wired mental reflexes rather than appealing to fuzzy consumer attitudes...Earlier this month, Stanford University researchers reported that they've pinpointed the parts of the brain that handle two major parts of a choice -- figuring out how nifty something is and then calculating how likely it is that you'll get it..."
It gets scarier:
"...At stake is more than just greater understanding of the brain's mysterious inner workings and boons for advertisers. In the wildest dreams of researchers, their findings could help political leaders fine-tune how they make choices about everything from geopolitics to government finances."
Let us be thankful we have commerce, THX-1138. Buy more. Buy more now. Buy more and be happy...
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