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Michael O'Connor Clarke Michael O'Connor Clarke is proud to be a card-carrying flack. Currently based in Toronto, Michael has spent almost 20 years in corporate communications and marketing roles. He started blogging at almost the same time as he first moved into PR - over five years ago. Now he's trying to figure out how to combine these two areas of expertise for the benefit of clue-seeking clients. In his time, Michael has pitched people, products, processes and pop-tarts, but he has a congenital inability to peddle fluff. Email Michael


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June 1, 2005

Seth Godin's Next Book

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Posted by Michael O'Connor Clarke

Not really, but if anyone's going to tear into this topic, I'd love to hear Seth's take.

A Wired News report describes how zombie advertisers want to eat your brain:

"The nascent research, known as "neuromarketing," could one day lead to new advertising strategies that directly stimulate hard-wired mental reflexes rather than appealing to fuzzy consumer attitudes...Earlier this month, Stanford University researchers reported that they've pinpointed the parts of the brain that handle two major parts of a choice -- figuring out how nifty something is and then calculating how likely it is that you'll get it..."

It gets scarier:

"...At stake is more than just greater understanding of the brain's mysterious inner workings and boons for advertisers. In the wildest dreams of researchers, their findings could help political leaders fine-tune how they make choices about everything from geopolitics to government finances."

Let us be thankful we have commerce, THX-1138. Buy more. Buy more now. Buy more and be happy...

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