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June 3, 2005
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The Queen of PR Measurement
Katie Paine's PR Measurement Blog
Only just found this, and I've spent the last hour or so reading through the archives. Katie Paine is THE expert on PR measurement. She's proven again and again that, contrary to popular misconceptions, the value of PR is explicitly measureable - and that companies needn't spend a fortune figuring out how to do it.
I've admired and respected Katie for a long time, ever since I first met her at an international PR group meeting with the Lotus Development folks a few years ago. If you're in the PR business and don't yet know Katie's work, you have to check it out, for the good of your company and your career.
posted by Michael O'Connor Clarke |
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Michael O'Connor Clarke is proud to be a card-carrying flack. Currently based in Toronto, Michael has spent almost 20 years in corporate communications and marketing roles. He started blogging at almost the same time as he first moved into PR - over five years ago. Now he's trying to figure out how to combine these two areas of expertise for the benefit of clue-seeking clients. In his time, Michael has pitched people, products, processes and pop-tarts, but he has a congenital inability to peddle fluff.
