Random thought. Could be some depth in this - too tired to explore it through the keyboard, but it's going to keep me awake a while longer.

Inspired in large part by an excellent, wide-ranging phone conversation with Frank Paynter, and by reading Constantin Basturea's superb response (and Adam Brown's re-response) to the Ketchum blog/nonblog thang - here's the thought, for what it's worth...

Much gnashing of teeth and tearing of hair in the PR world over how the practice of public relations must evolve to tune into the rise of citizen's media. Perhaps the answer is much bloody simpler than we all thought:

The necessary evolution of PR is blogging. That's all.

No more news releases, no more pitches, no more one-to-many media relations. Just bloggers talking to bloggers and blog readers.

If it ain't blogged, it ain't news.

Unlikely? Fast forward five years from now.

Stipulate:
Markets are conversations.
Your market is online.
Conversations are online.

Ergo: Your best means of online conversation with your markets?

C'mon, bunky - you know the answer...