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July 12, 2005
Hopelessly Inept Pitch of the Week
Posted by Michael O'Connor Clarke
This week's Flackster Rancid Kipper Encomium for Ridiculous PR (aka the FRKER) goes to this quintessentially cack-handed pitch, received in the Corante mailbox earlier today:
From: Four Corners Communications
Hi,
As your site is all about the Foo Fighters, I thought you would be interested in the September issue of Guitar World magazine which features an in depth interview with Dave Grohol. The below quote is just a part of the larger story which I know your readers will want to check out. Thanks for your time, hope you can put this up for the fans!
As Hylton put it in his message to me: "Um...Gets what we cover wrong, spells the name of the person she's promoting wrong..."
Indeed. For the record, as far as I can tell the exact number of references to the Foo Fighters on the Corante network (prior to this post) was zero.
Congratulations to Four Corners Communications and their splendid intern for bringing a triumphant smile to Russell Beattie's face.
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Michael O'Connor Clarke is proud to be a card-carrying flack. Currently based in Toronto, Michael has spent almost 20 years in corporate communications and marketing roles. He started blogging at almost the same time as he first moved into PR - over five years ago. Now he's trying to figure out how to combine these two areas of expertise for the benefit of clue-seeking clients. In his time, Michael has pitched people, products, processes and pop-tarts, but he has a congenital inability to peddle fluff.
