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November 6, 2006
Backster
Posted by Michael O'Connor Clarke
Monsieur Le Flackster is backster.
Have I said that before? Almost certainly.
Pardon me while I blow a few cobwebs off the template, and dust down the ol' blog widgets.
Here's the thing: as I mentioned in that post from February, below, I had stopped being a flack for a while - so it was kind of hard to pretend that I was as fully immersed in the troposphere as the author of a blog entitled "Flackster" really ought to be.
Well it seems I've got my flack mojo back. I just couldn't keep away.
Yes, I'm going back to being a PR guy again. I realised I missed it. It's still one of the most utterly messed-up areas of business in the world, but I kind of love that messed-upedness.
Plus, I have a lot more hope these days than I did a few years back. Winds of change, PR 2.0, Social Media coming of age, and all that.
Feels good to be settling in here at Corante again. I wonder if Hylton's still talking to me...?
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Michael O'Connor Clarke is proud to be a card-carrying flack. Currently based in Toronto, Michael has spent almost 20 years in corporate communications and marketing roles. He started blogging at almost the same time as he first moved into PR - over five years ago. Now he's trying to figure out how to combine these two areas of expertise for the benefit of clue-seeking clients. In his time, Michael has pitched people, products, processes and pop-tarts, but he has a congenital inability to peddle fluff.
