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Michael O'Connor Clarke Michael O'Connor Clarke is proud to be a card-carrying flack. Currently based in Toronto, Michael has spent almost 20 years in corporate communications and marketing roles. He started blogging at almost the same time as he first moved into PR - over five years ago. Now he's trying to figure out how to combine these two areas of expertise for the benefit of clue-seeking clients. In his time, Michael has pitched people, products, processes and pop-tarts, but he has a congenital inability to peddle fluff. Email Michael


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November 7, 2006

Standardized Social Media Pitching Template

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Posted by Michael O'Connor Clarke

I'm indebted to the splendid Miss Rogue, Tara Hunt, for creating and posting this useful, all-purpose email template for simplifying the often fraught process of pitching social media types:

Dear [blogger],

I really liked your post on [insert not too recent, but recent enough post here]. It really made me think about [general idea].

I thought you may be interested in hearing about [pimped company]. Blah blah blah, and some carefully crafted PR blather.

If you are interested, feel free to blog about it. Blah. More garbage about how great [blogger] is and how they respect [blogger].

Sincerely,
PR Flack

Genius. Thanks Tara.

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