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December 2, 2006
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2006 Report of the Commission on Public Relations Education
I've barely had time to skim the Executive Summary of this so far, but will read it properly and come back with some comments soon. In the meantime, here's a link to the complete 2006 report, subtitled "Public Relations Education for the 21st Century".
I hope that, if nothing else, the report emphasizes the importance of encouraging PR students to read. I'm still astonished, every time I speak with a group of young PR students, to find how few of them make a habit of reading daily newspapers. Surely a prerequisite of being in this business should be a natural fascination for the process by which news is made...?
More on this once I've had a chance to read the whole thing.
posted by Michael O'Connor Clarke |
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Michael O'Connor Clarke is proud to be a card-carrying flack. Currently based in Toronto, Michael has spent almost 20 years in corporate communications and marketing roles. He started blogging at almost the same time as he first moved into PR - over five years ago. Now he's trying to figure out how to combine these two areas of expertise for the benefit of clue-seeking clients. In his time, Michael has pitched people, products, processes and pop-tarts, but he has a congenital inability to peddle fluff.
