Corante

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Michael O'Connor Clarke Michael O'Connor Clarke is proud to be a card-carrying flack. Currently based in Toronto, Michael has spent almost 20 years in corporate communications and marketing roles. He started blogging at almost the same time as he first moved into PR - over five years ago. Now he's trying to figure out how to combine these two areas of expertise for the benefit of clue-seeking clients. In his time, Michael has pitched people, products, processes and pop-tarts, but he has a congenital inability to peddle fluff. Email Michael


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July 14, 2005

Transparent Cross-promotion

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Posted by Michael O'Connor Clarke

Our hosts here at Corante occasionally encourage us to link to stories posted by fellow contributors or new blogs set up under the aegis of the Corante service. Makes perfectly good sense – it’s the kind of network family cross-promotion that is common within the big media conglomerates. There’s certainly no pressure to do this kind of thing at Corante and Hylton and Stowe always approach such suggestions in a tactful and polite manner.

I mention this as preamble in the interests of transparency, as I’m about to point to two new Corante blogs. This way, I hope you’ll recognize that I’m doing so simply because I like what they have to say and the subject domains they’re addressing.

First up is Rebuilding Media, a brand new blog looking at "the economics of content". I'm already a big fan of one of the blog contributors, Vin Crosbie, having followed his work at Digital Deliverance for some time. Together with Robert Cauthorn, Vin has already thrown up some good stuff at the new Rebuilding Media blog. Nicely put thoughts such as: "By now, media companies should start to realize that the time to start new-media subsidiaries has ended and the time to replace their old media with new-media has begun."

Worth following for anyone with an interest in the evolution of traditional media.

Next up, Corante has also recently launched Future Tense, where the purpose is to explore "how the modern work 'place' is evolving and adapting to new trends, technologies, and economic factors."

Quite apart from the fact that this is an interesting topic in its own right, Future Tense also happens to feature some great early posts from tireless and extremely influential PR blogger Elizabeth Albrycht. Great to welcome a fellow flack to the Corante stable.

OK - enough fluffy bunny stuff. We now return you to your regularly scheduled fisking...

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June 24, 2005

Communications Leadership and Leadership Communications

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Posted by Michael O'Connor Clarke

Good piece on the front of today's Globe & Mail Careers section, by Alexandra Edmiston - principal of boutique agency Media Image.

"...top leaders...understand that powerful cumunications skills are not a warm-and-fuzzy evil but vital to their success. Regular, effective communication from the top can enhance employee pride, offer inspiration and directly correlates to employee satisfaction and retention."

Alix sets out seven simple, constructive steps to improve executive communications. It's the sort of straightforward stuff any communications pro would nod sagely at and mumble "true, true..." - but it's well worth saying, nonetheless, and well said in this piece.

My only gripe with the article is that there's one particular word sadly conspicuous by its absence.

Blog, Alix – get your CEOs to blog.

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